News Summary
In Charlotte, siblings Jason and Justin Hare have established Go Premium Real Estate Media, a black-owned business specializing in real estate photography and videography. Despite initial challenges, their innovative approach and determination have led to impressive growth, capturing nearly 10 shoots daily and generating significant revenue. Their journey reflects the rising entrepreneurial spirit within Black communities, showcasing resilience and creativity in the competitive real estate market.
Brothers Create Buzz with Black-Owned Real Estate Media Business in Charlotte
In the vibrant city of Charlotte, siblings Jason and Justin Hare have embarked on an inspiring entrepreneurial journey with their company, Go Premium Real Estate Media. This innovative business is shaking things up in the field of real estate photography and videography, proving that determination and creativity can thrive even in economic uncertainty.
A Spark of Inspiration
The idea for Go Premium Real Estate Media ignited when Jason stumbled upon a captivating YouTube ad featuring a house tour. With the desire to craft stunning visual content, the brothers set their sights on the real estate market. They recognized a fertile ground for their talents and began brainstorming how to transform this idea into a reality.
Startup Essentials
With a budget of $4,500 allocated for equipment and training, the Hare brothers dove headfirst into the world of real estate media. Initially, they offered to shoot photographs of empty houses while honing their skills at capturing the essence of properties. To reach potential clients, they bravely reached out to realtors in the area, ready to showcase their new expertise.
Early Challenges and Gradual Growth
Like many small businesses, the early days of Go Premium Real Estate Media were not without challenges. The initial breakthrough was sluggish, but soon after about six months to a year, the business started to gain momentum. Today, they have come a long way, showcasing their resilience and hard work. Between the highs and lows, the brothers have become experts in crafting eye-catching visuals that stand out in the competitive real estate market.
Impressive Growth Metrics
Fast forward to the present, and the brothers are now juggling nearly 10 shoots a day, signaling their impressive growth. In the busy seasons, they’ve been able to generate a whopping $20,000 a month. This tremendous success is not merely a reflection of their work ethic but also the booming real estate market in Charlotte, which welcomes innovative approaches to marketing properties.
A Trusted Partnership with Realtors
Along their journey, the Hare brothers have fostered strong partnerships with notable realtors in the region. Professionals like Matt Norman of Yancey Realty and Candice Marks of Legacy Dream Homes have praised the brothers for their unwavering reliability and strong work ethic. Their reputation for excellence has helped them secure a solid client base and build lasting relationships with industry leaders.
Black-Owned Business Landscape
Interestingly, the Hare brothers are part of a growing wave of Black-owned businesses in the United States. As of 2022, the percentage of Black-owned businesses reached over 3%, a commendable increase from 2.7% in 2021. This trend highlights the rising entrepreneurial spirit among underrepresented communities and emphasizes the importance of supporting and celebrating diversity in business.
Looking Ahead
As Jason and Justin continue to elevate their brand, they are poised to explore new opportunities within the real estate industry and beyond. With their story serving as a beacon of inspiration, it demonstrates that with passion, dedication, and a touch of creativity, any challenge can be overcome in the pursuit of success.
In a city known for its growth and innovation, the success of Go Premium Real Estate Media is a heartening reminder of what can be achieved when you follow your dreams, embrace challenges, and, of course, capture the perfect shot.
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Additional Resources
- WCNC: Brothers Create Buzz with Black-Owned Real Estate Media Business in Charlotte
- QCity Metro: Charlotte Black-Owned Gym
- WSOC: Levine Museum Explores Charlotte’s Black History This Month
- Charlotte Observer: Black-Owned Business in Charlotte
- Kiss 95.1: Black Social Media Influencers in Charlotte
- Wikipedia: Black-owned Business
- Google Search: Black Owned Businesses in Charlotte
- Google Scholar: Black Entrepreneurship
- Encyclopedia Britannica: Black Owned Business
- Google News: Black History Month
Author: HERE Charlotte
The CHARLOTTE STAFF WRITER represents the experienced team at HERECharlotte.com, your go-to source for actionable local news and information in Charlotte, Mecklenburg County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Lovin' Life Music Festival, Charlotte Pride festival, and major sporting tournaments at Bank of America Stadium. Our coverage extends to key organizations like the Charlotte Regional Business Alliance and Foundation for the Carolinas, plus leading businesses in finance and entertainment that power the local economy such as Bank of America and NASCAR. As part of the broader HERE network, including HEREAsheville.com, HEREGreensboro.com, HERERaleigh.com, and HEREOBX.com, we provide comprehensive, credible insights into North Carolina's dynamic landscape.
