Couple Transforms Gardening Hobby into Thriving Brand

Charlotte, North Carolina, August 26, 2025

News Summary

Brian and Tyler Gainey, a couple from Charlotte, North Carolina, have turned their gardening passion into a successful social media brand called ‘Gardener in Love.’ Launched during the COVID-19 pandemic, their platforms now attract over 12,000 followers, showcasing their creative gardening projects and relationship journey. With Brian resigning to focus on their brand and recent wedding celebrations, their story continues to inspire avid gardeners and followers alike.

Charlotte, North Carolina – Brian and Tyler Gainey, a couple residing in a charming 1940s bungalow in Revolution Park, have transformed their gardening hobby into a flourishing social media brand. Their account, “Gardener in Love,” which they launched in 2020, now boasts over 6,500 subscribers on YouTube and 6,300 followers on Instagram. The Gaineys’ journey began during the COVID-19 lockdown, where they sought a creative outlet by cultivating a vibrant garden in their backyard.

One of the couple’s standout features is their hand-built planter box that runs the length of their deck. Their yard is framed by a striking black fence, which highlights the lush greenery and colorful floral displays they have carefully curated over time. The Gaineys dedicate an impressive 10 to 15 hours each week managing their social media platforms. They share content that includes travel vlogs, informative how-to gardening videos, and sponsored posts, often infused with their lighthearted humor.

Both Gaineys have distinct careers that complement their passions. Tyler, 32, is a global sales strategist for a technology company, while 36-year-old Brian runs Grove Haus, an advertising agency primarily focusing on gardening and lifestyle brands. They purchased their home in December 2019, envisioning a timeless garden that reflects European aesthetics, perfect for entertaining friends and family.

The couple initially connected through a dating app called The League, and after a long-distance relationship, they eventually moved closer together. Their shared interest in gardening not only nurtured their plants but also their relationship. Tyler’s background in dance inspired his design choices in the garden, while Brian’s experience in production aids in capturing stunning visuals for their growing follower base.

In April 2023, they celebrated their wedding at the North Carolina Museum of Art, marking another milestone in their journey together. Alongside their personal achievements, they were approached by Hugh Crump, who enlisted their help as creative consultants for his new venture, Gardens on Green. The Gaineys have been instrumental in shaping the shop’s layout and logo while managing its social media presence.

Every January, the couple embarks on a new gardening project. In 2023, they introduced a peninsula garden alongside a stone pathway, focusing on color harmony with shades of green, yellow, red, and blue. Despite facing setbacks, such as the initial struggle of a yellow Radiant Spirit rose planted during their wedding, they persevered and learned valuable lessons from these gardening experiences.

In a bold career move, Brian recently resigned from his job to fully commit to developing Grove Haus and expanding their gardening brand. This shift is expected to allow them to delve deeper into their creativity and potentially reach a broader audience with their engaging content and gardening expertise.

About “Gardener in Love”

The Gaineys’ brand, “Gardener in Love,” showcases their journey through a rich tapestry of gardening projects and relationship stories, capturing the attention of over 12,000 followers across platforms. The couple’s authentic and relatable approach appears to resonate with gardening enthusiasts and casual viewers alike, marking a significant impact on social media gardening communities.

Gardening Focus Areas

• Home improvement through creative landscaping.
• Yearly gardening projects emphasizing seasonal updates.
• Sharing personal stories intertwined with gardening experiences.

Future Plans

The Gaineys are poised for further growth in their gardening ventures, with new projects and social media engagements on the horizon. Their commitment to creating an inviting outdoor space and sharing their journey with others remains central to their brand identity.

FAQ Section

Key Features

Deeper Dive: News & Info About This Topic

HERE Resources

Early Spring Gardening Tips for Charlotte, N.C.

Additional Resources

• Charlotte Magazine: The Charlotte Couple Behind Gardener in Love
• Hoodline: Charlotte County Gears Up for Vegetable Gardening Workshops
• Business of Home: Charlotte Moss’s Garden of Lilac Linen
• Wikipedia: Gardening
• Google Search: Gardening Tips

Author: HERE Charlotte

The CHARLOTTE STAFF WRITER represents the experienced team at HERECharlotte.com, your go-to source for actionable local news and information in Charlotte, Mecklenburg County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Lovin' Life Music Festival, Charlotte Pride festival, and major sporting tournaments at Bank of America Stadium. Our coverage extends to key organizations like the Charlotte Regional Business Alliance and Foundation for the Carolinas, plus leading businesses in finance and entertainment that power the local economy such as Bank of America and NASCAR. As part of the broader HERE network, including HEREAsheville.com, HEREGreensboro.com, HERERaleigh.com, and HEREOBX.com, we provide comprehensive, credible insights into North Carolina's dynamic landscape.