Shelby, NC, December 6, 2025
Adams Outdoor Advertising has acquired out-of-home advertising assets from Keysasa Outdoor in Shelby, NC. This strategic move adds two structures and four high-impact digital displays, enhancing visibility in the growing Charlotte DMA. With Shelby’s population increasing by 4.7% since 2020, this expansion aligns with Adams’ vision to strengthen its market position and support local businesses through enhanced advertising opportunities.
Adams Outdoor Advertising Expands Reach in Charlotte DMA
New acquisition enhances visibility in regional markets
Charlotte, NC – Adams Outdoor Advertising has made a strategic move to expand its footprint within the Charlotte Designated Market Area (DMA) by acquiring out-of-home advertising assets from Keysasa Outdoor located in Shelby, North Carolina. This acquisition includes two new structures and four high-impact digital faces, significantly boosting Adams’ visibility along crucial corridors on the western edge of the Charlotte DMA.
Shelby, located approximately 45–50 miles west of Charlotte, has emerged as a regional hub catering to daily commuters, local residents, and travelers navigating between Charlotte and the Appalachian Foothills. The area has witnessed a population surge of about 4.7% since 2020, reflecting a steady influx of new residents and visitors, creating ample opportunities for advertising growth and local business engagement.
Strategic Vision and Market Enhancement
The CEO of Adams Outdoor Advertising highlighted that this expansion into Shelby aligns perfectly with the company’s long-term strategy. The introduction of these digital assets means that advertisers will have enhanced opportunities to connect directly with the consistent stream of commuters, shoppers, and travelers frequenting the area. This strategic growth not only reinforces Adams’ market position but also fosters a competitive environment for local advertisers seeking greater visibility.
Broader Strategies for Growth
This acquisition is part of a broader strategy for Adams Outdoor Advertising to invest in strategic locations while enhancing its digital capabilities. The company has previously solidified its market presence in the Carolinas through acquisitions from entities such as Scotty Outdoor, Toby Outdoor, and The Sign Shoppe, leading to the addition of numerous billboard faces across both North and South Carolina.
Impact of Digital Assets
Digital advertising continues to gain traction and is considered essential for modern marketing. By adding four high-impact digital faces in the Shelby area, Adams Outdoor Advertising is poised to deliver more dynamic and effective advertising solutions. This is especially relevant in a region experiencing significant growth, allowing advertisers to reach a versatile audience easily.
Significance of Population Growth
The recent growth in Shelby’s population is notable. A 4.7% increase since 2020 not only highlights the area’s attractiveness for new residents but also indicates a burgeoning market for businesses. Enhanced advertising opportunities can play a crucial role in supporting local businesses aiming to engage with an expanding customer base.
Conclusion
The acquisition of the Shelby advertising assets amplifies Adams Outdoor Advertising’s presence within the Charlotte DMA and provides a substantial benefit for advertisers looking to capture attention in a growing regional market. By supporting local businesses and enhancing advertising visibility, this move reflects a robust approach to economic growth in the Carolinas. Individuals and businesses are encouraged to engage with these new opportunities and lend support to the local economy, fostering a community of resilience and entrepreneurial spirit.
Frequently Asked Questions (FAQ)
What assets did Adams Outdoor Advertising acquire in Shelby, NC?
Adams Outdoor Advertising acquired two new structures and four high-impact digital faces from Keysasa Outdoor in Shelby, North Carolina.
How far is Shelby, NC, from Charlotte?
Shelby is located approximately 45–50 miles west of Charlotte, a drive of about 50–55 minutes via major routes such as I-85 and US-74.
What is the population growth in Shelby since 2020?
Shelby has experienced a population growth of about 4.7% since 2020.
What is Adams Outdoor Advertising’s position in the out-of-home advertising industry?
Adams Outdoor Advertising is the nation’s fourth-largest out-of-home advertising company, operating a portfolio of over 10,000 displays across key U.S. markets.
What other acquisitions has Adams Outdoor Advertising made in the Carolinas?
Adams Outdoor Advertising has previously acquired assets from Scotty Outdoor, Toby Outdoor, and The Sign Shoppe, adding numerous billboard faces across North and South Carolina.
How does this acquisition benefit advertisers?
The acquisition enhances Adams Outdoor Advertising’s reach along key corridors on the western edge of the Charlotte DMA, providing advertisers with increased visibility in a growing regional market.
What is the significance of Shelby in the Charlotte DMA?
Shelby serves as a regional hub for daily commuters, local residents, and travelers moving between Charlotte and the Appalachian Foothills, making it a strategic location for out-of-home advertising.
What is the strategic vision behind this acquisition?
The expansion into Shelby aligns with Adams Outdoor Advertising’s long-term vision to invest in strategic markets and expand its digital capabilities, enhancing value for advertisers across the Carolinas.
How does this acquisition fit into Adams Outdoor Advertising’s broader strategy?
This acquisition is part of Adams Outdoor Advertising’s broader strategy to invest in strategic markets and expand its digital capabilities, following previous acquisitions in the Carolinas.
What is the significance of this acquisition for Adams Outdoor Advertising?
The addition of the Shelby assets further solidifies Adams Outdoor Advertising’s position in the Carolinas, providing advertisers with enhanced visibility in a growing regional market.
What is the impact of this acquisition on Adams Outdoor Advertising’s market presence?
The acquisition strengthens Adams Outdoor Advertising’s presence in the Charlotte DMA, providing advertisers with enhanced visibility in a growing regional market.
| Feature | Description |
|---|---|
| Acquisition | Adams Outdoor Advertising acquired two new structures and four digital faces in Shelby, NC. |
| Location | Shelby is approximately 45–50 miles west of Charlotte, NC. |
| Population Growth | Shelby has seen a 4.7% population growth since 2020. |
| Company Position | Adams Outdoor Advertising is the fourth-largest out-of-home advertising company in the nation. |
| Strategic Vision | The acquisition aligns with the company’s long-term strategy of expanding into strategic markets. |
| Benefits to Advertisers | This acquisition provides enhanced visibility for advertisers in a growing regional market. |
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