Charlotte, NC, December 11, 2025

Parella Motorsports Holdings has successfully acquired Racing America, creating North America’s largest integrated grassroots motorsports platform. Headquartered in Charlotte, this strategic move enhances engagement within the local racing community and introduces innovative features for fans and competitors. The acquisition is poised to boost the economy and foster collaboration among local businesses. Velocity Capital Management facilitated the acquisition, anticipating exciting developments as the 2026 season approaches.

Parella Motorsports Holdings Acquires Racing America: A Game-Changer for Charlotte’s Grassroots Motorsports Scene

This strategic acquisition paves the way for innovative growth in grassroots motorsports, enhancing the experience for fans and competitors alike.

Charlotte, NC

Parella Motorsports Holdings has made headlines with its recent acquisition of Racing America, a move that not only brings together two powerhouse names in grassroots motorsports but also positions Charlotte as a pivotal hub of racing innovation and community engagement. This strategic joining of forces is set to create North America’s largest integrated grassroots motorsports platform, merging vast live-event operations with state-of-the-art digital distribution capabilities.

The implications of this acquisition extend beyond just the merging of brands; it showcases the dynamic potential of entrepreneurial spirit within Charlotte’s economic landscape. With Parella’s impressive collection of live events and Racing America’s advanced content distribution platform uniting under the Racing America brand, local fans can look forward to enhanced connectivity to both grassroots and professional racing competitions. Such developments could very well illustrate the benefits of limited regulation and bring about new opportunities for growth in Charlotte’s burgeoning motorsports community.

The New Racing America Headquarters

The newly combined entity will be headquartered in Charlotte, North Carolina, providing a significant boost to the local economy. By consolidating under one brand, Racing America intends to maximize engagement and expand its audience reach, distinctly positioning Charlotte as a central hub for motorsport enthusiasts. A mindset focused on fostering innovation and entrepreneurship will resonate throughout the community, promoting collaboration among local businesses, schools, and racing fans.

Features of the Unified Platform

The rebranded Racing America platform will deliver an array of captivating features designed to appeal to racing fans across the continent:

• Nationwide live racing events: This includes prominent series such as the Trans Am Series presented by Pirelli and the Sportscar Vintage Racing Association.
• Best-in-class streaming: Enhanced digital media capabilities will ensure optimal viewing experiences for fans at home or at events.
• Original and documentary-style content: Engaging storytelling will enrich the racing experience, drawing viewers deeper into the sport.
• Direct-to-consumer subscription offerings: Fans will have the opportunity to engage with exclusive content via new subscription services.
• Expanded engagement: The initiative facilitates year-round connections between fans, partners, and competitors, promoting a strong community presence.

Velocity Capital Management’s Role

The acquisition was facilitated by Velocity Capital Management, a firm that has made significant strides in propelling Parella Motorsports Holdings’ growth. Following their prior acquisitions like MotorsportReg.com and International GT, the firm aims to accelerate the motorsports platform’s expansion while receiving critical support from the Texas Permanent School Fund Corporation. This backing highlights a notable interplay between venture capital and local business growth, further amplifying Charlotte’s status as a hotspot for economic development.

Looking Ahead to the 2026 Season

With the Racing America’s 2026 season set to kick off on February 26, 2026, at Sebring International Raceway, motorsports fans have much to anticipate as this new collaborative venture unfolds. The opportunities this union presents may prove transformative, highlighting the importance of local initiatives in driving economic prosperity within Charlotte’s vibrant racing community.

Conclusion

The acquisition of Racing America by Parella Motorsports Holdings signifies a monumental leap forward for grassroots motorsports in Charlotte and beyond. By combining their strengths, this new organization is set to not only elevate the racing experience but also stimulate local economic growth through expanded engagement and community involvement. As the 2026 season approaches, now is the time for community members and fans to rally behind local businesses and support the ongoing evolution of Charlotte’s dynamic motorsports landscape.

Frequently Asked Questions (FAQ)

What is the significance of Parella Motorsports Holdings acquiring Racing America?

The acquisition unites one of the largest live-event portfolios in grassroots motorsports with the industry’s leading digital content and distribution platform, creating North America’s largest integrated grassroots motorsports platform.

Under what brand will the combined company operate?

The combined company will operate under the Racing America brand and be headquartered in Charlotte, North Carolina.

What are the key features of the unified platform?

• Nationwide live racing events
• Best-in-class streaming and digital production
• Original and documentary-style content
• A growing direct-to-consumer subscription offering
• Expanded engagement opportunities for fans, partners, and series competitors

Who facilitated this acquisition?

Velocity Capital Management, which acquired Parella Motorsports Holdings in December 2023, facilitated this strategic acquisition. The firm has been instrumental in accelerating the company’s growth through previous acquisitions, including MotorsportReg.com and International GT. Velocity’s strategic partner, the Texas Permanent School Fund Corporation, played a key role in originating the opportunity to acquire Racing America and continues to provide both capital and industry insight to support the company’s expansion.

When does Racing America’s 2026 season begin?

Racing America’s 2026 season is set to commence at Sebring International Raceway on February 26, 2026, marking the beginning of this new era in grassroots motorsports.

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Key Features of the Acquisition

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