Charlotte, NC, January 10, 2026
Manolo Betancur, the owner of Manolo’s Latin Bakery, is set to open The Changebaker Place in Charlotte, NC. This new venture aims to enhance the local culinary scene while fostering community engagement and economic growth. With offerings like espresso drinks made from Colombian beans and a new line of gelato, Betancur continues to exemplify the entrepreneurial spirit. His diverse business portfolio, including donations during the pandemic and support initiatives, highlights the role of local businesses in driving economic vitality in the Carolinas.
Charlotte, NC
Charlotte Entrepreneur Expands Culinary Empire, Inspiring Regional Economic Growth
A shining example of entrepreneurial spirit and community commitment is unfolding just a short distance away in Charlotte, North Carolina. The expansion plans of Manolo Betancur, the visionary owner behind Manolo’s Latin Bakery, demonstrate how innovation and dedication drive economic vitality and community enrichment, offering valuable insights for the Richland County economy and Columbia SC business landscape.
Betancur’s latest venture, “The Changebaker Place,” is set to open in Charlotte, marking another milestone in his journey of small-business resilience and investment. This story highlights how private initiative and local investment contribute significantly to job creation and community well-being, themes central to fostering robust economic growth across the Carolinas.
The Genesis of The Changebaker Place
Manuel “Manolo” Betancur, the acclaimed owner of Manolo’s Latin Bakery, is preparing to launch his newest establishment, The Changebaker Place, on Charlotte’s east side. This new cafe is designed to be an extension of his existing bakery, broadening his culinary offerings and impact within the community.
The Changebaker Place will feature a curated selection of espresso and coffee drinks, crafted from Colombian beans sourced directly from small-scale farms. Patrons can also anticipate a new line of gelato and high-end pastries, adding to the vibrant culinary scene of Charlotte. His wife, Lady Betancur, has played a pivotal role in the venture, designing the cafe and taking on the responsibility of its operations. This family-driven approach underscores the personal investment often found at the heart of successful South Carolina entrepreneurs and regional businesses.
A Journey of Entrepreneurial Innovation
Manolo Betancur’s entrepreneurial path began nearly three decades ago, transitioning from a background as an engineer and former officer in the Colombian Navy. He established Manolo’s Latin Bakery over 25 years ago, transforming it into a beloved neighborhood institution in Charlotte, North Carolina, known for its Hispanic baked goods. His business philosophy, encapsulated by the motto “Our bread. Our People. Our Future,” extends beyond commercial success, deeply embedding his operations within community support and advocacy.
His dedication to quality and community has garnered significant recognition. In 2021, Betancur was named a “World Bread Awards Hero USA” by the International Baking Industry Expo, highlighting his achievements both in baking and in humanitarian efforts. This prestigious award is a testament to the hard work and impactful contributions of Columbia small business leaders and regional innovators.
Diversified Ventures and Community Impact
Beyond Manolo’s Latin Bakery and the upcoming Changebaker Place, Betancur has diversified his entrepreneurial portfolio with several other ventures. These include Artisen Vegelato, a company specializing in allergen-free gelato, and Tita’s Cake House, which focuses on specialty cakes. He also founded Higher Grounds Café by Manolo, a nonprofit coffee shop operated in partnership with Myers Park United Methodist Church, which serves 100% Colombian coffee and directs all profits towards the church’s mission and outreach programs. This collaborative model demonstrates how private enterprise can partner with community organizations to achieve broader societal benefits, contributing to Midlands economic growth.
Betancur’s commitment extends to significant humanitarian endeavors. During the COVID pandemic, Manolo’s Bakery donated thousands of cakes to Charlotteans. His efforts have also reached internationally, as he has spearheaded initiatives to support bakeries in Ukraine, making multiple trips to deliver aid and messages of hope. Such dedication illustrates the expansive positive reach of determined individuals in the business community.
Navigating Challenges with Resilience
The journey of entrepreneurship often involves navigating unforeseen challenges. In November 2025, Manolo’s Bakery temporarily closed its doors, a decision made out of concern for customer safety following Border Patrol activity near the bakery’s entrance. This temporary closure, the first in nearly 28 years except for a few hours after the founder passed away, underscored the profound impact external factors can have on local businesses and their communities. Betancur’s decision reflected a commitment to his patrons and employees, exemplifying the resilience and adaptability required for sustaining a successful business in dynamic environments.
A Model for Regional Prosperity
The story of Manolo Betancur and his expanding ventures in Charlotte serves as a powerful testament to the impact of individual initiative, strategic diversification, and profound community engagement. For Columbia, SC, and the broader region, this narrative highlights the potential for sustained economic development driven by innovative entrepreneurs who prioritize both profit and purpose. By fostering environments that encourage such dynamism and reduce unnecessary obstacles, communities can cultivate their own thriving business ecosystems. Supporting local businesses and recognizing the efforts of visionaries like Betancur is crucial for the ongoing vitality of our regional economy and the enrichment of our neighborhoods.
FAQ Section
- What is the name of Manolo Betancur’s new cafe?
- The name of Manolo Betancur’s new cafe is The Changebaker Place.
- Where is The Changebaker Place located?
- The Changebaker Place is located on Charlotte’s east side.
- What will The Changebaker Place offer?
- The Changebaker Place will offer espresso and coffee drinks made from Colombian beans, a new line of gelato, and high-end pastries.
- Who will run The Changebaker Place?
- Manolo Betancur’s wife, Lady Betancur, designed the cafe and will run The Changebaker Place.
- What other businesses has Manolo Betancur founded?
- In addition to Manolo’s Latin Bakery, Manolo Betancur has founded Artisen Vegelato, Tita’s Cake House, and Higher Grounds Café by Manolo.
- What award did Manolo Betancur receive in 2021?
- Manolo Betancur was named a “World Bread Awards Hero USA” by the International Baking Industry Expo in 2021.
| Feature | Details | Location/Scope |
|---|---|---|
| New Venture Name | The Changebaker Place | Charlotte, NC |
| New Venture Offerings | Espresso, coffee (Colombian beans), new line of gelato, high-end pastries | Charlotte, NC |
| Owner | Manuel “Manolo” Betancur | Charlotte, NC |
| Existing Bakery | Manolo’s Latin Bakery | Charlotte, NC |
| Other Ventures | Artisen Vegelato, Tita’s Cake House, Higher Grounds Café by Manolo (nonprofit) | Charlotte, NC |
| Community Involvement | Donations during COVID, support for local nonprofits, humanitarian aid to Ukraine | Charlotte, NC and broader |
| Key Recognition | 2021 World Bread Awards Hero USA | Nationwide |
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Author: HERE Charlotte
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