Huntersville, North Carolina, January 13, 2026
23XI Racing has secured a new partnership with SupplyHouse, marking the company’s first foray into sports sponsorship. SupplyHouse will serve as the primary sponsor for driver Tyler Reddick and the No. 45 Toyota Camry XSE team in multiple races during the NASCAR Cup Series season. The collaboration aims to engage tradespeople and NASCAR fans while highlighting the importance of the trades. SupplyHouse’s branding will be prominently displayed on Reddick’s uniform and team equipment throughout the 2026 season.
Huntersville, North Carolina
23XI Racing has officially announced a new multi-race partnership with SupplyHouse, a leading e-commerce provider specializing in plumbing, HVAC, and electrical supplies. The collaboration positions SupplyHouse as a primary sponsor for driver Tyler Reddick and the No. 45 Toyota Camry XSE team for the upcoming 2026 NASCAR Cup Series season. This significant announcement was made on January 12, 2026, marking SupplyHouse’s inaugural entry into the sports sponsorship arena. The partnership will debut at the Kansas Speedway event scheduled for April 19, 2026.
Details of the Partnership
Beyond the multi-race primary sponsorship, SupplyHouse will also serve as a full-season associate partner for Tyler Reddick and the No. 45 team throughout the 2026 season. This extensive presence means the SupplyHouse brand will be featured prominently on the team’s equipment and Tyler Reddick’s driver uniform. While the specific number of primary sponsored races for the 2026 season was not fully disclosed in the announcement, the partnership signifies a substantial commitment from the Melville, New York-headquartered company.
The motivation behind this partnership is to forge a deeper connection between SupplyHouse and its core customer base. The company aims to engage with tradespeople and professionals who are also avid NASCAR fans, utilizing the sport’s platform to underscore the vital role of the trades. As part of this initiative, SupplyHouse plans to host tradespeople at various NASCAR Cup Series races throughout 2026, offering a unique way to express appreciation for individuals involved in plumbing, HVAC, and electrical work.
Statements from Leadership
Team President Steve Lauletta expressed enthusiasm about welcoming SupplyHouse to the 23XI Racing family, highlighting the team’s pride in introducing another new brand to NASCAR. Lauletta noted the strong overlap between professionals who rely on SupplyHouse and the NASCAR fanbase, anticipating strong representation for them throughout the season.
Tyler Reddick, driver of the No. 45 Toyota Camry XSE, shared his excitement for the 2026 season and the new partnership. He emphasized his honor in representing the tradespeople supported by SupplyHouse, acknowledging their crucial contributions to the economy. Kaylin Staub, Chief Marketing Officer for SupplyHouse, echoed these sentiments, stating that the partnership provides a meaningful avenue to connect with industry professionals. Staub noted that SupplyHouse customers value hard work, smart problem-solving, and high performance, qualities that align perfectly with 23XI Racing.
About 23XI Racing
23XI Racing, co-owned by NBA legend Michael Jordan and three-time Daytona 500 winner and current NASCAR Cup Series driver Denny Hamlin, was established in 2020. The team’s name combines Jordan’s iconic jersey number 23 and Hamlin’s long-standing car number 11 (represented as XI). The organization operates from its state-of-the-art 114,000-square-foot headquarters, named Airspeed, located in Huntersville, North Carolina. Airspeed, opened in May 2024, was designed to be a modern and innovative facility.
The team currently fields three full-time entries in the NASCAR Cup Series, with Bubba Wallace piloting the No. 23, Riley Herbst in the No. 35, and Tyler Reddick in the No. 45 Toyota Camry XSE.
Tyler Reddick’s 2026 Outlook
Tyler Reddick had a notable 2024 season, securing the regular season championship and making his first appearance in the Championship 4, achieving three victories. Despite this strong performance, he finished ninth in the championship standings in 2025 and is currently carrying a 38-race winless streak into the 2026 season. The upcoming 2026 season offers Reddick opportunities to return to victory lane, beginning with the Daytona 500 on February 15 and a strong chance at Circuit of the Americas on March 1, where he has historically performed well. The partnership with SupplyHouse adds another layer of support and excitement for Reddick’s campaign to achieve further success.
About SupplyHouse
Founded in 2004, SupplyHouse is an e-commerce company that has grown to become a prominent Nationwide distributor of professional-grade plumbing, heating, ventilation, air conditioning (HVAC), and electrical supplies. The company is headquartered in Melville, New York, and maintains distribution centers across the country, serving contractors, trade professionals, and DIY customers. With over 280,000 active products and a strong emphasis on customer experience, SupplyHouse aims to innovate the online shopping experience for the trades. Their new venture into NASCAR sponsorship represents a strategic move to broaden their visibility and reinforce their connection with the skilled professional community.
Frequently Asked Questions (FAQ)
- What is the main news event?
- 23XI Racing has announced a new multi-race partnership with SupplyHouse, making SupplyHouse a primary sponsor for driver Tyler Reddick and the No. 45 Toyota Camry XSE team.
- When was this partnership announced?
- The partnership was officially announced on January 12, 2026.
- Which driver and team are involved in this sponsorship?
- The partnership involves driver Tyler Reddick and the No. 45 Toyota Camry XSE team of 23XI Racing.
- When will SupplyHouse debut as a primary sponsor?
- SupplyHouse will debut as a primary sponsor beginning with the April 19, 2026, event at Kansas Speedway.
- What kind of company is SupplyHouse?
- SupplyHouse is a leading e-commerce provider of plumbing, HVAC, and electrical supplies.
- Where is 23XI Racing headquartered?
- 23XI Racing’s state-of-the-art headquarters, named Airspeed, are located in Huntersville, North Carolina.
- Where is SupplyHouse headquartered and what is its operational scope?
- SupplyHouse is headquartered in Melville, New York, and operates Nationwide with distribution centers across the country.
- What is the primary goal of this partnership for SupplyHouse?
- The partnership aims to connect SupplyHouse with its customer base of tradespeople and NASCAR fans, highlighting the importance of the trades.
- Will SupplyHouse only be a primary sponsor?
- No, in addition to being a multi-race primary sponsor, SupplyHouse will also serve as a full-season associate sponsor for Reddick and the No. 45 team, appearing on team equipment and Reddick’s uniform.
Key Features of the 23XI Racing-SupplyHouse Partnership
| Feature | Description |
|---|---|
| Partnership Type | Multi-race primary sponsorship and full-season associate sponsorship. |
| Team/Driver | 23XI Racing and Tyler Reddick (No. 45 Toyota Camry XSE). |
| Sponsor | SupplyHouse, a leading e-commerce provider of plumbing, HVAC, and electrical supplies. |
| Debut Race | April 19, 2026, at Kansas Speedway. |
| Sponsor Visibility | Primary paint scheme on car for several races; brand featured on team equipment and driver uniform throughout the season. |
| Strategic Aim | To connect SupplyHouse with its customer base of tradespeople and NASCAR fans, emphasizing the importance of the trades. |
| Community Engagement | SupplyHouse plans to host tradespeople at various races during the 2026 NASCAR Cup Series season. |
| SupplyHouse’s Scope | Operates Nationwide with distribution centers. |
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