Raleigh, North Carolina, February 12, 2026
Raleigh-based BluePrint Business Communications has been acquired by Infinitee Communications, an Atlanta agency. This acquisition enhances services for BluePrint’s clients, retaining all employees and expanding capabilities, especially in digital marketing and project management.
Raleigh’s BluePrint Business Communications Acquired by Atlanta-Based Infinitee Communications
Raleigh, North Carolina – BluePrint Business Communications, a marketing firm based in Raleigh known for its work with economic development and tourism organizations across North Carolina, has been acquired by Infinitee Communications, an Atlanta-based agency. The acquisition, which was finalized on January 15, 2026, marks a significant expansion for Infinitee into the North Carolina market and promises enhanced services for BluePrint’s clientele. The news was reported on February 11, 2026.
All three existing employees of BluePrint Business Communications, two located in Wilmington and one in Raleigh, along with four contractors, will retain their positions under the new ownership. This integration is expected to bring increased resources and support to the team, as well as new technologies and expanded capabilities for clients, particularly amidst the current period of significant innovation within the marketing industry. Financial terms of the acquisition were not publicly disclosed.
Details of the Acquisition and Future Outlook
BluePrint Business Communications, founded by Brice Connors in 2017 and formally incorporated two years later, has established itself with campaigns for various North Carolina entities. Its portfolio includes work for the Craven County Tourism Development Authority, Chowan County Tourism Development Authority, Coastal Carolina Regional Airport, Renewal by Andersen, and the North Carolina Association of County Directors of Social Services. The firm generated $1.2 million in revenue and $500,000 in EBITDA last year.
The acquisition by Infinitee Communications is poised to integrate new capabilities and efficiencies into BluePrint’s operations. Infinitee will introduce enhanced project management systems, allowing BluePrint to bring video and photographic work in-house, a service previously handled by external vendors. There is also a strong emphasis on leveraging artificial intelligence (AI) functionalities to interact with digital accounts and optimize ad spending across major platforms like Google and Meta. This strategic move aligns with the evolving landscape of digital marketing and aims to deliver more comprehensive solutions to clients.
Prior to this acquisition, Infinitee Communications maintained a team of 10 employees and an office in Alabama. With the addition of BluePrint, Infinitee establishes its first physical presence in North Carolina. The Atlanta-based firm already has established relationships with prominent North Carolina companies, including Greensboro-based Tanger and Chapel Hill-based developer Grubb Properties.
The combined entities are set to focus on broadening their service offerings for tourism, economic development, and various service-sector clients across the Southeastern United States. This integration is designed to create a more scalable and comprehensive platform for clients throughout the region. The BluePrint brand will be maintained following the acquisition.
Background on Infinitee Communications
Infinitee Communications brings over three decades of expertise in branding and marketing. The agency specializes in delivering business growth, particularly for the commercial real estate (CRE) sector and healthcare industry. Their services encompass a wide range of marketing solutions, including branding, website development, print media, digital marketing, photography and film production, and strategic consulting.
Infinitee positions itself as a strategic partner, working with marketing departments and leadership to provide tailored solutions that align with enterprise-level goals. Their approach focuses on data-driven strategies and leveraging industry insights to navigate complex markets. The company offers flexible engagement models, including brand studio, content studio, and project-based packages, designed to expand clients’ bandwidth and ensure high-quality marketing output. This extensive experience and broad service portfolio are expected to significantly augment the offerings available to BluePrint’s existing and future clients.
Frequently Asked Questions
What is the main news regarding BluePrint Business Communications?
Raleigh-based BluePrint Business Communications has been acquired by Atlanta-based Infinitee Communications.
Which companies are involved in this acquisition?
The companies involved are BluePrint Business Communications, a marketing firm from Raleigh, and Infinitee Communications, an agency based in Atlanta.
What will happen to BluePrint’s brand and employees after the acquisition?
BluePrint’s brand will be retained, and all three employees along with four contractors will remain with the new company.
What types of services does BluePrint Business Communications typically provide?
BluePrint Business Communications is known for its marketing work with economic development and tourism groups, and has served clients such as the Craven County Tourism Development Authority, Chowan County Tourism Development Authority, Coastal Carolina Regional Airport, Renewal by Andersen, and the North Carolina Association of County Directors of Social Services.
What does Infinitee Communications specialize in?
Infinitee Communications specializes in branding and marketing services, with over 30 years of experience, particularly focusing on the commercial real estate and healthcare sectors.
What benefits are expected from this acquisition for clients?
Clients can expect new technologies, enhanced project management systems, and the ability to access in-house video and photographic work. There will also be a focus on AI functionalities in digital accounts and ad spends. The combined teams will expand services for tourism, economic development, and service-sector clients across the Southeast.
Key Features of the BluePrint-Infinitee Acquisition
| Feature | BluePrint Business Communications | Infinitee Communications | Acquisition Outcome/Benefit |
|---|---|---|---|
| Headquarters/Base | Raleigh, North Carolina | Atlanta, Georgia | Infinitee gains first North Carolina office |
| Date of Acquisition | N/A | N/A | January 15, 2026 |
| Core Specialization | Economic development & tourism marketing in North Carolina | Commercial real estate, healthcare branding & marketing | Expanded service offerings for tourism, economic development, and service-sector clients across the Southeast |
| Brand Status | Brand to be retained | Parent company brand | Continuity of BluePrint brand identity |
| Employee Retention | 3 employees, 4 contractors | 10 employees prior to acquisition | All BluePrint employees and contractors to remain |
| New Capabilities | N/A | Enhanced project management systems, in-house video/photography | Access to new technologies, in-house video/photography for BluePrint clients |
| Strategic Focus | North Carolina regional market | Southeast region | More integrated, scalable platform across the Southeast, increased AI functionalities |
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