Charlotte, North Carolina, February 18, 2026

Atrium Health’s multi-year sponsorship of the Truist Championship marks a significant commitment to community wellness and economic vitality in Charlotte, North Carolina. The PGA Tour event, showcasing local engagement, promises to integrate health programs and initiatives, reflecting a broader strategy of fostering health and prosperity through sports. This partnership not only strengthens the local economy but also enhances community outreach, as Atrium Health aims to support various wellness initiatives through 2031.

Charlotte Tees Up Growth: Atrium Health Powers Truist Championship

A significant partnership between Atrium Health and the Truist Championship highlights private sector commitment to community wellness and economic vitality in Charlotte.

Charlotte, North Carolina, continues to distinguish itself as a vibrant hub for enterprise and innovation, where strategic collaborations often lay the groundwork for broader community benefits. The Queen City’s dynamic business environment is consistently bolstered by private sector initiative and thoughtful investment, fostering an ecosystem where economic growth and community well-being are increasingly intertwined. This spirit of collaborative progress is evident in the recent announcement regarding the Truist Championship.

The PGA Tour event, a cornerstone of Charlotte’s annual calendar, has secured a major sponsorship from Atrium Health, solidifying a partnership that promises to extend far beyond the greens of the Quail Hollow Club. This alliance exemplifies how local industry leaders are stepping forward to enrich the community, demonstrating a commitment to health, economic development, and sustained prosperity through direct involvement and impactful programs.

A Landmark Partnership for Charlotte

Atrium Health has signed on as a major sponsor of the Truist Championship, a PGA Tour event, cementing a multi-year partnership that will run through 2031. This collaboration brings with it a commitment from Atrium Health to integrate wellness programs and community initiatives into the event, showcasing a comprehensive approach to local engagement. The Truist Championship is recognized as one of nine Signature Events on the PGA Tour schedule. The event is set to return to the prestigious Quail Hollow Club in Charlotte, North Carolina, from May 6-10, 2026.

This sponsorship follows Truist Financial’s earlier commitment, which saw the Charlotte-based bank become the title sponsor, replacing Wells Fargo. This seven-year agreement is expected to be worth more than $200 million, including an estimated $25 million to $27 million in 2025. The PGA Tour has a history of contributing to the local area, having raised more than $32.5 million for Charlotte-area charities since 2003. Such substantial private investment underscores the confidence in Charlotte NC business and its capacity to host world-class events that yield significant charitable outcomes.

Charlotte’s Enduring Golf Legacy

The Quail Hollow Club boasts a storied history as a premier venue for major golf tournaments. Since 2003, it has regularly hosted the PGA Tour event, which has evolved through various names including the Wachovia Championship, the Quail Hollow Championship, and the Wells Fargo Championship. Beyond its annual tour stop, Quail Hollow has welcomed some of golf’s most prestigious events, hosting the PGA Championship twice, in 2017 and 2025, and the Presidents Cup in 2022. The 2025 PGA Championship marked the third time in eight years that Quail Hollow and Charlotte had hosted either a major championship.

North Carolina itself holds a prominent position in the golf landscape, ranking among the top states nationwide for golf facilities, with a network of over 500 courses. This rich golfing heritage not only provides recreational opportunities but also forms a significant component of the state’s economic and tourism appeal, attracting visitors and investment. The consistent selection of Charlotte as a host city for these high-profile events reflects the quality of its facilities and the efficiency of its local organizational capabilities.

Economic Propulsion Through Private Investment

Major sporting events, such as the Truist Championship, serve as powerful engines for the local Charlotte NC business community, generating substantial economic impact. For instance, the PGA Championship in 2017 contributed an estimated $100 million to the Charlotte region’s economy. Forecasts suggested that the 2025 PGA Championship was expected to meet or exceed this significant financial injection.

The influx of visitors during these events leads to a surge in hotel occupancy, with rates potentially surpassing 90% and reaching 40-50% above average during the 2025 PGA Championship. This direct spending extends across a variety of sectors, including restaurants, transportation, and retail, providing a significant boost to Charlotte small business enterprises. On a broader scale, sports tourism generated approximately $128 billion in economic impact in the U.S. in 2023. The critical role of private investment from sponsors like Atrium Health and Truist Financial in securing and sustaining these events cannot be overstated, as it ensures continuous economic activity and provides vital support for local businesses. The Truist Championship has also committed to specifically highlight and support small businesses during tournament week, offering local vendors opportunities to showcase their work at the Quail Hollow Club.

Fostering Community Health and Engagement

Atrium Health’s partnership with the Truist Championship extends beyond financial sponsorship, embedding a deep commitment to community wellness. This multi-year agreement, active through 2031, focuses on bringing health-focused programs and community initiatives to the forefront of the event. Atrium Health maintains a history of robust community engagement in Charlotte, participating in various initiatives such as partnerships with United Way, contributing to the Second Harvest Food Bank, supporting NC MedAssist, and collaborating with the Ronald McDonald House and Crisis Assistance Ministry.

Their community efforts also include providing free health screenings, supporting student-athletes through programs like Heart of a Champion Day, and deploying mobile health units to enhance access to care. The Truist Championship has also announced its own community-focused initiatives. These include “Birdies for Better,” a charitable program designed to support area nonprofits, and an “Access, Opportunity and Development Summit,” set to launch in Fall 2026, which aims to broaden participation and opportunities through the game of golf. Additionally, the inaugural “Truist Tuesday,” scheduled for May 5, 2026, will pay tribute to Charlotte native and golf pioneer Charles Sifford. These programs underscore a collective dedication to improving the quality of life for residents and enriching the social fabric of the community.

Charlotte’s Growth Trajectory and Entrepreneurial Spirit

Charlotte continues its ascent as a prominent center for economic and population growth. As of May 2025, new census data indicated that the city had added approximately 23,000 new residents over the previous year, solidifying its position as the 14th-largest city in the United States. This consistent growth highlights Charlotte’s appeal as a destination for families, professionals, and businesses alike, propelled by a favorable business climate and expanding infrastructure.

The city’s economy is notably diversified, encompassing strong sectors such as banking, financial services, manufacturing, energy, automotive, health, technology, and retail. This broad economic base ensures resilience and creates ample demand across various industries, fostering job creation and opportunities for North Carolina entrepreneurs. The state of North Carolina’s real GDP is projected to increase by 2.3% in 2025 and 2.1% in 2026, marking several consecutive years of growth. This ongoing economic expansion, driven by both large-scale corporate investments and the vibrant activity of small businesses, reinforces Charlotte’s standing as a leading regional economic power.

Conclusion

The strategic partnership between Atrium Health and the Truist Championship represents more than just a sponsorship; it is a clear indicator of Charlotte’s robust economic health and its commitment to community enrichment through private enterprise. This collaboration, alongside the city’s consistent population and economic growth, showcases the power of local innovation and investment.

From the substantial economic impact generated by major sporting events to the dedicated community wellness initiatives, Charlotte continues to demonstrate how a pro-growth environment, supported by visionary companies and North Carolina entrepreneurs, can lead to widespread benefits. We encourage all residents to support local businesses, engage with community programs, and stay connected with the ongoing developments that contribute to Charlotte’s thriving future. Your participation strengthens the fabric of our dynamic city.

Frequently Asked Questions

What is the Truist Championship?

The Truist Championship is a PGA Tour event returning to Charlotte, North Carolina. It is one of nine Signature Events on the PGA Tour schedule.

When will the Truist Championship be held in Charlotte?

The Truist Championship will be held at the Quail Hollow Club in Charlotte, North Carolina, from May 6-10, 2026.

What is Atrium Health’s role in the Truist Championship?

Atrium Health is a major sponsor of the Truist Championship, with a multi-year partnership extending through 2031. They will bring wellness programs and community initiatives to the event.

What is the economic impact of major golf tournaments on Charlotte?

Major golf tournaments like the PGA Championship have a significant economic impact on Charlotte. For example, the 2017 PGA Championship generated an estimated $100 million for the Charlotte region. The 2025 PGA Championship was expected to meet or exceed this amount.

What community initiatives are associated with the Truist Championship and Atrium Health?

Atrium Health will bring wellness programs and community initiatives through 2031. The Truist Championship itself has announced initiatives such as “Birdies for Better” to support area nonprofits, an “Access, Opportunity and Development Summit” launching in Fall 2026, and the inaugural “Truist Tuesday” on May 5, 2026, honoring golf pioneer Charles Sifford.

How long has Truist Financial been the title sponsor?

Truist Financial became the title sponsor of the PGA Tour’s stop at the Quail Hollow Club in a seven-year deal.

Key Features of the Truist Championship Partnership

Deeper Dive: News & Info About This Topic

HERE Resources

Atrium Health’s Optimist Park Vision: A Boost for Charlotte’s Growth
Charlotte’s Economic Outlook: Resilience and Growth Ahead
Charlotte Secures Major Investment for New Insurance Venture
Charlotte Advocates for Sustainable Data Center Growth
Atrium Health Sponsors Truist Championship in Charlotte
Charlotte Mourns Passing of Esteemed Golf Director
Charlotte’s New Year’s Eve Celebrations Highlight Community Spirit
Recent Developments in Charlotte, NC
Charlotte Embraces Holiday Season with Parades and Celebrations
Charlotte Celebrates the Holiday Spirit with Weekend Events

Author: HERE Charlotte

The CHARLOTTE STAFF WRITER represents the experienced team at HERECharlotte.com, your go-to source for actionable local news and information in Charlotte, Mecklenburg County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Lovin' Life Music Festival, Charlotte Pride festival, and major sporting tournaments at Bank of America Stadium. Our coverage extends to key organizations like the Charlotte Regional Business Alliance and Foundation for the Carolinas, plus leading businesses in finance and entertainment that power the local economy such as Bank of America and NASCAR. As part of the broader HERE network, including HEREAsheville.com, HEREGreensboro.com, HERERaleigh.com, and HEREOBX.com, we provide comprehensive, credible insights into North Carolina's dynamic landscape.