Charlotte, February 19, 2026

Camp North End in Charlotte, a unique mixed-use development, has recently welcomed Atlanta-based Jamestown as the new lead investor and general partner. This strategic investment indicates a fresh chapter for the hub, aiming to enhance local enterprise and economic development. The move promises to invigorate the area with new growth and opportunities for local businesses, continuing the transformation of this historic site from its industrial past into a vibrant community space. With plans for future expansion, Camp North End is set to solidify its role as a key player in Charlotte’s economic landscape.

Charlotte

Charlotte’s Camp North End Welcomes New Lead Investor

A significant investment signals a new era for this vibrant hub of local enterprise and innovation, promising further economic development for the Queen City.

Charlotte continues to solidify its reputation as a dynamic center for business innovation and economic growth. The city thrives on the spirit of its entrepreneurs and the vision of private investors who see potential in transforming underutilized spaces into engines of community prosperity.

The recent ownership change at Camp North End exemplifies this trend, injecting new capital and leadership into one of Charlotte’s most distinctive adaptive reuse projects. This development underscores the power of private initiative in fostering resilient local economies and creating opportunities for Charlotte small businesses.

A New Chapter for an Iconic Charlotte Destination

Atlanta-based real estate investment firm, Jamestown, has joined Camp North End’s ownership group as the new general partner and lead developer. This strategic investment marks a pivotal moment for the 76-acre mixed-use development located just two miles north of Uptown Charlotte. While the terms of the transaction remain undisclosed, the move is set to guide the next phases of growth for this thriving hub.

Existing partners, New York-based ATCO Properties & Management and San Francisco-based Shorenstein, will retain stakes in the project. ATCO, which originally acquired the site in 2016 for $16.9 million, will remain a partner in the overall development, and Shorenstein, a strategic capital partner since 2018, will continue its involvement in a portion of the project. ATCO will also continue to own and operate Kinship, a multifamily development at Camp North End completed in 2025. The current on-site team, instrumental in Camp North End’s success, will transition to become Jamestown employees, ensuring continuity in vision and operations.

From Industrial Powerhouse to Entrepreneurial Catalyst

Camp North End’s history is a testament to adaptive resilience. The site began in 1924 as a Ford Model T plant, designed by Albert Kahn, where Model T and Model A cars were produced. Its industrial legacy continued through World War II when the U.S. Army transformed it into a Quartermaster Depot, a central distribution hub for military supplies across the Southeast. During the Cold War, it evolved into the Charlotte Area Missile Plant (CAMP), producing Nike missiles and military vehicles like the “Gama Goat”. After decades as a distribution center for Eckerd Pharmaceuticals and then Rite Aid, ATCO Properties recognized its untapped potential and acquired the property in 2016, opening it to the public as Camp North End in 2017.

This transformation from a closed industrial complex to an open, mixed-use destination showcases remarkable North Carolina entrepreneurial spirit. Camp North End now offers over 500,000 square feet of office and retail space and is home to approximately 95 businesses and organizations, many of which are locally owned. This focus on supporting local ventures has been a key factor in its success, providing a vital pathway for Charlotte small businesses to thrive amidst economic fluctuations.

A Vision for Sustained Growth and Community Engagement

Jamestown, known for its expertise in adaptive reuse projects such as Ponce City Market in Atlanta, brings a wealth of experience to Camp North End. The firm’s role will encompass leading asset management, leasing, creative design, and development, aiming to build upon the strong foundation already established. Michael Phillips, President of Jamestown, emphasized the desire to enhance the property’s role as a vibrant destination for innovation, culture, and community, while preserving its authentic spirit.

The future looks bright for further economic growth at the site. There are 3.2 million square feet of land entitlements remaining for future redevelopment. Plans include the introduction of more housing, entertainment, and retail tenants, with a particular emphasis on expanding the food and beverage offerings. This strategic expansion aligns with Charlotte’s ongoing development, ensuring that Camp North End continues to be a magnet for both businesses and visitors, with over 1 million people having visited the development in 2025 alone.

Private Investment as an Economic Engine

The narrative of Camp North End is a compelling example of how private investment and visionary entrepreneurship can revitalize urban landscapes. The ability of private developers to identify potential, acquire substantial assets, and navigate the complexities of large-scale redevelopment often leads to significant job creation and sustained economic activity. By focusing on creating dynamic spaces that attract both established and emerging businesses, such initiatives contribute substantially to the local tax base and overall prosperity.

This model of private sector-led transformation, often benefiting from a clear and predictable regulatory environment, empowers businesses to innovate and expand. It showcases how targeted investments can cultivate thriving ecosystems for local commerce, encouraging further private capital inflow and bolstering community well-being. The sustained commitment to fostering small business resilience within Camp North End exemplifies a successful strategy for organic Charlotte NC business development.

The evolution of Camp North End, culminating in this significant ownership transition, underscores Charlotte’s vibrant economic landscape and the enduring power of entrepreneurial vision. From its industrial past to its current role as a modern economic and cultural hub, the site represents what is possible when private enterprise and strategic investment converge to create lasting value.

As Camp North End enters this new chapter, its continued development promises to further enrich the city’s economic fabric, providing new opportunities for local businesses and residents alike. We encourage everyone to support the diverse array of establishments at Camp North End and stay engaged in Charlotte’s exciting economic future, where innovation and resilience continue to drive prosperity.

Frequently Asked Questions about Camp North End

What is the new ownership structure at Camp North End?

Atlanta-based real estate investment firm, Jamestown, has joined Camp North End’s ownership group as the new general partner and lead developer. Existing partners, New York-based ATCO Properties & Management and San Francisco-based Shorenstein, will retain stakes in the project. ATCO will remain a partner in the overall development, and Shorenstein will continue its involvement in a portion of the project. ATCO will also continue to own and operate Kinship, a multifamily development at Camp North End completed in 2025.

What is Camp North End’s historical background?

Camp North End began in 1924 as a Ford Model T plant, designed by Albert Kahn. During World War II, it was a U.S. Army Quartermaster Depot. During the Cold War, it was known as the Charlotte Area Missile Plant (CAMP), producing Nike missiles and military vehicles like the “Gama Goat”. After being a distribution center for Eckerd Pharmaceuticals and Rite Aid, ATCO Properties acquired the property in 2016 and opened it to the public as Camp North End in 2017.

What are the current features of Camp North End?

Camp North End is a 76-acre mixed-use development located about two miles north of Uptown Charlotte. It offers over 500,000 square feet of office and retail space and is home to approximately 95 businesses and organizations, many of which are locally owned. It attracted over 1 million visitors in 2025.

What are the future development plans for Camp North End?

There are 3.2 million square feet of land entitlements remaining for future redevelopment at Camp North End. Plans include the introduction of more housing, entertainment, and retail tenants, with a particular emphasis on expanding the food and beverage offerings.

What role does Jamestown play at Camp North End?

Jamestown will serve as the general partner and lead asset management, leasing, creative design, and development for the 76-acre adaptive reuse project. The firm plans to enhance the property’s role as a vibrant destination for innovation, culture, and community, while preserving its authentic spirit.

Key Features of Camp North End

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Author: HERE Charlotte

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