Charlotte, January 27, 2026
Adams Outdoor Advertising has strategically acquired select assets from Parkway Outdoor, further solidifying its presence in Charlotte’s ad market. This move highlights Charlotte’s economic appeal and presents new opportunities for business growth in the area. The acquisition, which includes additional billboards, underscores confidence in the local business landscape and emphasizes the importance of effective advertising in a dynamic economy.
Charlotte
Adams Outdoor Boosts Charlotte Ad Market Dominance
A strategic acquisition by Adams Outdoor Advertising of select assets from Parkway Outdoor further expands its footprint, reflecting Charlotte’s robust economic appeal and the continuous opportunities for business expansion in the region. This move underscores the confidence in the Charlotte NC business landscape, driven by entrepreneurial innovation and strategic private investment.
Charlotte continues to shine as a beacon of economic vitality and entrepreneurial spirit in North Carolina. The city’s dynamic environment fosters growth, attracting significant private investment and encouraging businesses to expand their reach. This recent development in the outdoor advertising sector is a testament to the thriving market, where companies are actively investing to better serve local enterprises and contribute to the region’s economic growth. A competitive business climate, often shaped by limited regulatory hurdles, allows such strategic moves to happen efficiently, ultimately benefiting consumers and local businesses alike.
Adams Outdoor Advertising’s Strategic Acquisition
Adams Outdoor Advertising recently completed the acquisition of select outdoor advertising assets from Parkway Outdoor. This transaction included 15 assets, specifically 14 static faces and one digital display, strategically located within the Charlotte, North Carolina market. These newly acquired assets are situated along key airport and commuter corridors, including major arteries like I-77, which is a primary route for commuters, airport traffic, and regional travel. Additionally, the acquisition encompasses a single-face digital display on I-85 South near North Concord and Kannapolis, a vital inbound corridor serving Charlotte, University City, the Charlotte Douglas International Airport, and Uptown.
Expanding Market Footprint and Reach
The acquisition significantly strengthens Adams Outdoor Advertising’s market presence and leadership position in Charlotte. With this transaction, Adams Outdoor’s Charlotte market now includes 74 digital billboards across the metropolitan area, with further digital expansion anticipated later in 2026. This expansion enhances Adams Outdoor Advertising’s ability to provide extensive reach along the market’s most important travel routes, offering high-value exposure for advertisers.
The Role of Outdoor Advertising in a Growing City
Charlotte’s sustained growth, evidenced by Charlotte Douglas International Airport serving nearly 60 million passengers annually and ranking among the busiest airports in the United States, makes outdoor advertising a critical tool for businesses. A significant portion of this passenger volume consists of local origin-and-destination travelers who use Charlotte’s primary highway corridors, many of which are now directly served by Adams Outdoor Advertising’s expanded portfolio. Outdoor advertising, particularly billboards, plays an essential role in guiding newcomers, commanding attention in motion within a car-centric city, and building trust and familiarity for new residents and visitors. It remains a powerful medium for brand awareness and reaching a broad audience in a dynamic market.
Impact on Charlotte’s Business Landscape
The strategic investment by Adams Outdoor Advertising in the Charlotte market is a positive indicator of sustained confidence in the region’s economic trajectory. Such private sector investments often lead to enhanced infrastructure and services, which can indirectly benefit Charlotte small business owners seeking effective advertising solutions. A robust outdoor advertising network helps various sectors, including retail, healthcare, restaurants, and automotive, connect with their target audiences. The ability to localize advertising efforts and tailor campaigns to specific geographical areas is a key benefit, especially for local businesses. Nationwide, approximately 75% of outdoor advertisers are local, small businesses, underscoring the medium’s importance for community enterprises. This acquisition reinforces Charlotte’s position as a vibrant hub for North Carolina entrepreneurs and businesses.
Future Outlook for Economic Growth
The outdoor advertising industry is experiencing growth, with digital out-of-home (DOOH) advertising being a particularly lucrative segment. Digital billboards offer flexibility and better analytics, integrating with mobile and online strategies. Forecasts indicate continued growth for the outdoor advertising market, driven by digital transformation and targeted advertising solutions. As Charlotte continues its impressive growth trajectory, projected to add another 1.6 million people by 2050, the demand for effective advertising platforms will undoubtedly increase. Investments like this help ensure that the necessary infrastructure is in place to support this expansion, providing vital visibility for both established companies and emerging local businesses.
The latest acquisition by Adams Outdoor Advertising in Charlotte signifies a vote of confidence in the city’s robust economy and future potential. It highlights the power of private investment and strategic business decisions in fostering a competitive and dynamic market environment. As Charlotte continues its impressive expansion, a strong advertising infrastructure will be crucial for businesses of all sizes to thrive and connect with the growing population. We encourage our readers to stay engaged with Charlotte’s evolving economic landscape and support the local businesses that drive our community forward.
Frequently Asked Questions
- What assets did Adams Outdoor Advertising acquire from Parkway Outdoor?
- Adams Outdoor Advertising acquired select outdoor advertising assets from Parkway Outdoor, consisting of 15 assets, including 14 static faces and one digital display.
- Where are the newly acquired advertising assets located?
- The newly acquired assets are located in the Charlotte, North Carolina market along key airport and commuter corridors, such as I-77, and include a single-face digital display on I-85 South near North Concord and Kannapolis.
- How many digital billboards does Adams Outdoor Advertising now have in Charlotte after this acquisition?
- Following this transaction, Adams Outdoor Advertising’s Charlotte market now totals 74 digital billboards across the metro area.
- What is the significance of Charlotte Douglas International Airport to the outdoor advertising market?
- Charlotte Douglas International Airport serves nearly 60 million passengers annually and ranks among the busiest airports in the United States, providing high-value exposure for outdoor advertising assets along its access routes.
- What percentage of outdoor advertisers are typically local, small businesses Nationwide?
- Nationwide, approximately 75% of the advertisers using outdoor advertising tend to be local, small businesses.
Key Features of the Acquisition
| Feature | Detail | Scope |
|---|---|---|
| Acquiring Company | Adams Outdoor Advertising | Charlotte, NC |
| Acquired Company | Parkway Outdoor | Charlotte, NC |
| Assets Acquired | 15 assets (14 static faces, 1 digital display) | Charlotte, NC |
| Strategic Locations | Key airport and commuter corridors, I-77, I-85 South near North Concord/Kannapolis | Charlotte, NC |
| Total Digital Billboards (Adams Outdoor Advertising) | 74 digital billboards post-acquisition | Charlotte, NC |
| Charlotte Douglas International Airport Passengers | Nearly 60 million annually | United States |
| Outdoor Advertisers (Nationwide) | Approximately 75% are local, small businesses | Nationwide |
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Author: HERE Charlotte
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