Author Post

Tesla Removal from Charlotte’s Approved Vehicle List: A PR Lesson in Narrative Control As the Chief Marketing Officer for a major Digital Marketing Company, we work with all sorts of product launches. The golden rule of a launch, whether it’s a political campaign or something like a Robotaxi, is to craft the message and control the news flow (if necessary, to “create” your own press). As the popular saying goes,

Real estate is all about making strong first impressions, and often, a well-crafted property description is the first touchpoint with potential buyers or renters. In an industry where every word counts, using AI like ChatGPT can be a game-changer. But how exactly can AI help you craft descriptions that not only capture the essence of a property but also entice readers to take the next step? 1. Streamlining the Writing

In today’s fast-paced digital landscape, capturing and maintaining audience attention is more challenging than ever. Content marketers need to continually produce high-quality, relevant content that not only informs but also resonates on a deeper level. This is where AI (Artificial Intelligence) is revolutionizing the game. By providing data-driven insights and automating tedious tasks, AI enables marketers to focus on creativity, strategy, and delivering value to their audience. 1. Smarter Content