Charlotte, NC, November 27, 2025
Following a viral TikTok video, Beads, Inc., a local jewelry store in Charlotte, NC, has experienced a remarkable boost in customer interest. Known for their diverse selection of beads, including Swarovski crystals and semi-precious stones, the store has been an established presence in the community for over two decades. The recent surge emphasizes the impact social media can have on small businesses, showcasing the importance of engaging with these platforms to reach new audiences and enhance sales.
Charlotte’s Beads, Inc. Experiences Surge in Popularity After TikTok Feature
Charlotte, NC – Beads, Inc., a local jewelry store in Charlotte, has seen a significant increase in customer interest following a viral TikTok video. The store, known for its wide selection of beads and jewelry-making supplies, has been a staple in the community for years. The recent surge in popularity highlights the growing influence of social media on small businesses.
Viral TikTok Video Boosts Beads, Inc.
The viral TikTok video showcased Beads, Inc.’s unique offerings, leading to a noticeable uptick in foot traffic and online orders. Customers have praised the store for its diverse range of beads, including Swarovski crystals, semi-precious stones, and Czech glass beads. The store’s commitment to quality and customer service has been a key factor in its enduring success.
Background on Beads, Inc.
Founded by sisters Christine White and Anne Todd, Beads, Inc. has been a part of the Charlotte community for over two decades. The sisters began their journey in jewelry making during middle school and opened their first bead store in high school. Their dedication to creativity, kindness, and crafting has been passed down through generations. Over the years, Beads, Inc. has been featured in various publications and has received numerous awards, including recognition as one of the 50 Most Influential Women in Mecklenburg County and Best of the Best in Charlotte. The store offers a variety of classes and workshops, empowering individuals to create their own jewelry and fostering a sense of community among craft enthusiasts.
Impact of Social Media on Small Businesses
The success of Beads, Inc. underscores the significant role social media platforms like TikTok play in promoting small businesses. A single viral video can introduce a local business to a global audience, leading to increased sales and brand recognition. This trend highlights the importance for small businesses to engage with social media to reach new customers and grow their presence in the market.
FAQ
What is Beads, Inc.?
Beads, Inc. is a jewelry store in Charlotte, NC, offering a wide selection of beads and jewelry-making supplies. Founded by sisters Christine White and Anne Todd, the store has been a community staple for over two decades.
How did Beads, Inc. gain popularity?
Beads, Inc. experienced a surge in popularity after being featured in a viral TikTok video, leading to increased customer interest and sales.
What products does Beads, Inc. offer?
Beads, Inc. offers a variety of beads, including Swarovski crystals, semi-precious stones, and Czech glass beads, as well as jewelry-making supplies and classes.
How has social media impacted small businesses like Beads, Inc.?
Social media platforms like TikTok have significantly impacted small businesses by providing a platform to reach a global audience, leading to increased sales and brand recognition.
Key Features of Beads, Inc.
| Feature | Description |
|---|---|
| Product Range | Offers a wide selection of beads, including Swarovski crystals, semi-precious stones, and Czech glass beads. |
| Customer Service | Known for exceptional personal attention and knowledgeable staff dedicated to helping customers bring their creative visions to life. |
| Community Engagement | Provides classes and workshops, empowering individuals to create their own jewelry and fostering a sense of community among craft enthusiasts. |
| Social Media Presence | Utilizes platforms like TikTok to showcase products and engage with a broader audience, leading to increased popularity and sales. |
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Author: HERE Charlotte
The CHARLOTTE STAFF WRITER represents the experienced team at HERECharlotte.com, your go-to source for actionable local news and information in Charlotte, Mecklenburg County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Lovin' Life Music Festival, Charlotte Pride festival, and major sporting tournaments at Bank of America Stadium. Our coverage extends to key organizations like the Charlotte Regional Business Alliance and Foundation for the Carolinas, plus leading businesses in finance and entertainment that power the local economy such as Bank of America and NASCAR. As part of the broader HERE network, including HEREAsheville.com, HEREGreensboro.com, HERERaleigh.com, and HEREOBX.com, we provide comprehensive, credible insights into North Carolina's dynamic landscape.
