Charlotte, NC, December 10, 2025
Small business owners in Charlotte are struggling this holiday season as they report a noticeable decline in shopper turnout and spending. Factors like rising costs, tariffs, and the convenience of online shopping are contributing to this downturn. As entrepreneurs adapt their strategies to attract customers, concerns linger about the overall impact on the local economy. Despite challenges, a majority of consumers still plan to support small businesses, presenting a potential opportunity amidst the difficulties.
Charlotte, NC: Small Business Owners Report Decline in Holiday Shoppers
CHARLOTTE, NC — Small business owners in Charlotte are experiencing a downturn in customer traffic this holiday season, with reports of fewer shoppers and reduced spending compared to previous years.
Decline in Holiday Shopping Activity
Entrepreneurs in Charlotte are seeing a noticeable slowdown in holiday shopping. In Plaza Midwood, Moxie Mercantile reported a slower start to the season, particularly on Small Business Saturday. Although there was steady foot traffic, the number of large purchases and overall shopper turnout were down. Traditions Interiors in Park Road Shopping Center echoed this sentiment, describing a quieter season as customers tended to browse rather than buy. Concerns over rising costs, tariffs, and the ease of online shopping are believed to be contributing to the drop in retail activity.
Economic Factors Impacting Small Businesses
According to a survey by Small Business For America’s Future, two-thirds of small business owners expect lower holiday sales this year compared to last. Many attribute these trends to economic factors such as tariffs and inflation. The impact of these challenges extends not only to business owners but also to consumers, as higher prices affect purchasing power across the board.
Consumer Spending Trends and Challenges
On a national scale, consumer spending is projected to reach $211 billion this holiday season. However, nearly a quarter of consumers plan to reduce their spending due to increased costs of essentials such as groceries and gas. On average, shoppers are expected to spend only $294 at small businesses, a significant 40% decrease from the previous year. Despite this downturn, an encouraging 93% of consumers intend to support small businesses, showcasing a $76 billion opportunity for local shops that can offer unique products and contribute to the community’s economic health.
Strategies for Small Businesses
In light of the challenges they face, small businesses are developing strategies to attract customers and boost sales. Owners are focusing on bolstering marketing efforts, ensuring sufficient inventory, and planning promotions to entice shoppers. Utilizing social media and modern technology, including artificial intelligence tools, are also becoming common tactics for enhancing customer engagement and selling experiences. Nevertheless, financial challenges persist, with 54% of small business owners indicating that the cost of participating in seasonal sales hinders their ability to offer discounts and promotions.
Conclusion
The 2023 holiday season presents significant challenges for small business owners in Charlotte, with reports of decreased traffic and spending. Factors such as rising tariffs, inflation, and the convenience of online shopping play crucial roles in this downturn. Local entrepreneurs are adjusting their strategies to navigate these obstacles, focusing on marketing and technology while grappling with the financial implications of the current economic climate. Supporting small businesses is essential now more than ever as they strive to thrive in this competitive landscape.
Frequently Asked Questions (FAQ)
What are small business owners in Charlotte experiencing this holiday season?
Small business owners in Charlotte are experiencing a downturn in customer traffic and reduced spending compared to previous years.
What factors are contributing to the decline in holiday shoppers?
Factors include rising costs of groceries and gas, tariffs, and the convenience of online shopping.
How are small businesses responding to these challenges?
Small businesses are increasing marketing efforts, stocking up on inventory, planning holiday discounts, and leveraging social media and artificial intelligence tools to enhance customer engagement and sales.
What is the projected consumer spending for the holiday season?
Consumer spending is projected to reach $211 billion, with nearly a quarter of consumers expecting to spend less due to rising costs.
What percentage of consumers plan to shop at small businesses this holiday season?
93% of consumers intend to shop at small businesses, representing a $76 billion opportunity.
Key Features of the Article
| Feature | Description |
|---|---|
| Location | Charlotte, NC |
| Subject | Decline in holiday shoppers for small businesses |
| Contributing Factors | Rising costs, tariffs, online shopping convenience |
| Consumer Spending Projection | $211 billion |
| Percentage of Consumers Shopping Small | 93% |
| Small Business Strategies | Enhanced marketing, inventory stocking, promotions, technology use |
| Financial Constraints | 54% of owners cite affordability as a barrier to promotions |
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Author: HERE Charlotte
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