Charlotte, NC, November 27, 2025
Ornate Home Furniture & Mattress has formed exclusive partnerships with Moe’s Furniture, Modus, and Bernhardt, enhancing its premium furniture offerings in Charlotte. The newly opened showroom on Monroe Road increases its East Coast presence, catering to a growing market driven by population growth and North Carolina’s strong furniture manufacturing sector. This expansion supports Ornate Home’s commitment to modern and sustainable designs, solidifying its role as a key player in the premium furniture market.
Charlotte, NC – Ornate Home Enhances Premium Furniture Selection with Exclusive Brand Partnerships
Ornate Home Furniture & Mattress has secured exclusive retail partnerships with premium furniture manufacturers Moe’s Furniture, Modus, and Bernhardt for its Charlotte, North Carolina showroom. This strategic move strengthens the company’s position in the premium furniture segment and expands its role as a national distributor for Furniture of America.
The partnerships, formalized in recent months, bring these sought-after brands to Charlotte’s growing furniture retail sector through Ornate Home’s 8620 Monroe Road location. The showroom opened in September 2025, establishing the company’s East Coast presence alongside its original Santa Ana, California facility.
Charlotte represents a strategic location for furniture retail expansion, with the city adding more than 45,000 residents annually and North Carolina producing 60 percent of furniture found in American homes. The state’s furniture ecosystem generates $55 billion in economic activity, with more than 850 manufacturers operating within its borders.
Strategic Brand Partnerships
The partnerships with Bernhardt Furniture, Moe’s Furniture, and Modus Furniture reflect Ornate Home’s commitment to bringing premium design options to Charlotte’s discerning customers. The Charlotte showroom serves as an exclusive regional destination for these brands, filling a significant gap in the local premium furniture market.
Bi-Coastal Distribution Infrastructure
The company’s bi-coastal distribution infrastructure, spanning from Santa Ana to Charlotte, enables coast-to-coast product delivery through its nationwide White Glove delivery service. This expansion supports Ornate Home’s dual wholesale and retail model as the company maintains its position as a national distributor for Furniture of America.
Favorable Market Dynamics
The Charlotte facility’s proximity to High Point Market, which attracts 75,000 attendees annually, positions the showroom within the design trade network. The location also benefits from Charlotte’s expanding retail infrastructure, which added 1.8 million square feet of industrial space in the first quarter of 2025. These factors create a conducive environment for Ornate Home’s expansion, reflecting the vitality of the local furniture market.
Response to Evolving Consumer Preferences
Ornate Home’s strategic brand partnerships come as the furniture industry undergoes significant transformation. While industry sales declined from a $12.7 billion peak to $11.8 billion, premium positioning offers differentiation from mass-market retailers. The Western region commands 27.3 percent of the U.S. home furniture market, and the company’s expansion to Charlotte enables it to serve growing East Coast demand.
The showroom model addresses consumer preferences for in-person furniture shopping, with 86 percent of furniture sales still occurring in physical stores despite the growth of e-commerce. The U.S. furniture market is projected to reach $232.61 billion by 2030, growing at a compound annual rate of 3.74 percent.
Focus on Modern and Eco-Friendly Design
Ornate Home specializes in eco-friendly and modern furniture, operating both physical showrooms and an e-commerce platform. The company offers comprehensive furniture collections for living rooms, bedrooms, dining areas, and home offices. Through its expanded partnership network with Modus, Bernhardt Furniture, and Moe’s, as well as its distribution capabilities, Ornate Home serves customers nationwide with a focus on premium design and sustainable materials.
Conclusion
In summary, Ornate Home’s recent expansion in Charlotte is a strategic move that positions the company favorably within the premium furniture market. By establishing exclusive partnerships and enhancing its distribution capabilities, Ornate Home is well-equipped to meet the growing demands of local consumers while contributing to the broader North Carolina economy. As Charlotte continues to attract new residents and businesses, supporting local entrepreneurs and small businesses like Ornate Home will be crucial in driving economic growth and community development.
What new brand partnerships has Ornate Home established in Charlotte?
Ornate Home has secured exclusive retail partnerships with premium furniture manufacturers Moe’s Furniture, Modus, and Bernhardt for its Charlotte showroom.
When did Ornate Home open its Charlotte showroom?
The Charlotte showroom opened in September 2025, establishing Ornate Home’s East Coast presence alongside its original Santa Ana, California facility.
What is the significance of Charlotte’s location for Ornate Home?
Charlotte represents a strategic location for furniture retail expansion, with the city adding more than 45,000 residents annually and North Carolina producing 60 percent of furniture found in American homes.
How does Ornate Home’s distribution infrastructure support its expansion?
Ornate Home’s bi-coastal distribution infrastructure, spanning from Santa Ana to Charlotte, enables coast-to-coast product delivery through its nationwide White Glove delivery service, supporting its dual wholesale and retail model.
What is Ornate Home’s focus in the furniture market?
Ornate Home specializes in eco-friendly and modern furniture, offering comprehensive collections for living rooms, bedrooms, dining areas, and home offices, with a focus on premium design and sustainable materials.
Key Features of Ornate Home’s Expansion
| Feature | Description |
|---|---|
| Exclusive Brand Partnerships | Collaborations with Moe’s Furniture, Modus, and Bernhardt to offer premium furniture options in Charlotte. |
| Charlotte Showroom Opening | Launch of the 8620 Monroe Road location in September 2025, marking Ornate Home’s East Coast presence. |
| Strategic Location | Charlotte’s rapid population growth and North Carolina’s significant furniture production make it an ideal market. |
| Bi-Coastal Distribution | Infrastructure supporting nationwide delivery through the White Glove service, enhancing customer reach. |
| Focus on Eco-Friendly Design | Commitment to sustainable materials and modern aesthetics in furniture offerings. |
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Ornate Home Expands Premium Furniture Offerings in Charlotte
Author: HERE Charlotte
The CHARLOTTE STAFF WRITER represents the experienced team at HERECharlotte.com, your go-to source for actionable local news and information in Charlotte, Mecklenburg County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Lovin' Life Music Festival, Charlotte Pride festival, and major sporting tournaments at Bank of America Stadium. Our coverage extends to key organizations like the Charlotte Regional Business Alliance and Foundation for the Carolinas, plus leading businesses in finance and entertainment that power the local economy such as Bank of America and NASCAR. As part of the broader HERE network, including HEREAsheville.com, HEREGreensboro.com, HERERaleigh.com, and HEREOBX.com, we provide comprehensive, credible insights into North Carolina's dynamic landscape.
