Advertise on HERECharlotte
Put your business in front of people who live, work and spend money in Charlotte. HERECharlotte is city-first local news, and your sponsorship runs inside the section your customers are already reading: business sponsors on business stories, sports sponsors on sports stories.
Why local placement on HERECharlotte works
Big platforms sell you a slice of everyone. HERECharlotte sells you Charlotte. Every hub and section on this site is built around this city, so the people reading it are the people who can actually walk through your door, book your service or call your office.
City-first audience
Readers come to HERECharlotte for Charlotte news, sports, schools, events and business. That is the audience a local business needs, without paying to reach people three states away.
Section-targeted sponsorships
Your ad shows where it fits. A business sponsor appears on business stories and the Business hub, a sports sponsor on sports stories and game coverage. HERECharlotte runs 15 local section hubs today.
Spotlight articles, clearly labeled
A Spotlight is a full article about your business, written in local news style and published permanently on HERECharlotte.com. Every one carries a PAID SPONSOR label and an Editor’s Disclosure, so readers trust it.
Your own partner page
Sponsors get a partner page on HERECharlotte with your logo, description and links. Every Spotlight article and sponsor card links back to it, so readers can find you again.
Homepage and section sponsorships
Own the presenting position on a section, or get in front of the whole city on the HERECharlotte homepage. One sponsor per section, so a competitor can’t share your spot.
Found in AI search
Spotlights and partner pages are built with clean headings, metadata and schema markup, so Google, ChatGPT and Perplexity can read and cite them. The network’s search and AI visibility work is handled by its development partner, Real Internet Sales.
We know Charlotte
HERECharlotte is the local news site for Charlotte and Mecklenburg County, part of the Piedmont region. Readers come to it for what is happening in their own part of town, from NoDa, South End, Dilworth and Myers Park to the neighborhoods around them. They work at places like Atrium Health, Wells Fargo, Charlotte-Mecklenburg Schools and Walmart, and they want to know which local businesses to call when they need something done. They spend weekends at Freedom Park, Romare Bearden Park and Independence Park and follow UNC Charlotte and Johnson C. Smith University. Many are members of, or do business with, the Charlotte Regional Business Alliance. When your business shows up on HERECharlotte, it shows up next to the stories those neighbors are already reading.
Sections you can sponsor on HERECharlotte:
Ways to advertise on HERECharlotte
Section Sponsorship
Become the presenting sponsor of one HERECharlotte section, such as Business, Sports, Public Safety or Education. Your logo and message run on that section’s stories and hub page.
Game Day & Game Week
Present the Charlotte sports pages parents, students and fans check every game week: game pages, scores and the weekly sports calendar.
Spotlight Article & Profile
A permanent, editorial-style article about your business on HERECharlotte.com, labeled PAID SPONSOR, with a sponsor card on the hub and a link to your partner page.
Partner Page
Your business’s home on HERECharlotte: logo, story, services and links, connected to every Spotlight and sponsor placement you run.
Business Directory Listing
List your business in the Charlotte directory so readers can find you by category. A basic listing is free, and premium upgrades add more photos and priority placement.
Claim Your Listing
Already in the HERECharlotte directory? Claim the listing to keep your details, specials and events up to date yourself.
More ways in: HEREmention: be named as a local resource in our coverage; Interview Studio: a long-form feature built from an interview; Press Releases: publish your news on a local news domain; Agencies and corporate communications.
See it live on HERECharlotte
Paid SponsorBusiness Spotlight: Charles Interactive Shows Charlotte Businesses Where to Start With AI
That Spotlight links to the sponsor’s Charles Interactive partner page, and its sponsor card runs on the Charlotte Business hub.
How we label paid content: every sponsored article carries a PAID SPONSOR badge and an Editor’s Disclosure. Read the details on our Spotlight page and in our commercial relationships policy.
Start in Charlotte. Add nearby cities when you’re ready.
Every product on HERECharlotte works the same way on the other HERE City Network sites, so you can start here and add the HERE cities closest to you under one partnership:
Ready to reach Charlotte?
Create your account and pick your placement in a few minutes, or send us a note through the HERECharlotte contact form (choose “Advertising & Sponsorships”) and we’ll get back to you.
Get StartedContact HERECharlotteContact HERE City
Agencies and multi-city buyers: see advertising across the HERE City Network.